Mulu is an entirely new way to workout that’s social, and most importantly, fun. It doesn’t matter how fit you are, or even where you are. All you need is a phone, some friends, and a desire to get in the game.
Mulu wanted their app experience to feel expressive and encouraging - following you every step of the way, cheering you on, and keeping you motivated.
To capture this, and to bring a unique expression to the brand, I helped Yung Studio by designing and animating a friendly mascot alongside various gamified elements that reflect the warm and friendly nature of Mulu.