Mulu Fitness

Mulu is an entirely new way to workout that’s social, and most importantly, fun. It doesn’t matter how fit you are, or even where you are. All you need is a phone, some friends, and a desire to get in the game.

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Mulu wanted their app experience to feel expressive and encouraging - following you every step of the way, cheering you on, and keeping you motivated.

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To capture this, and to bring a unique expression to the brand, I helped Yung Studio by designing and animating a friendly mascot alongside various gamified elements that reflect the warm and friendly nature of Mulu.