Chapter SF
Art Direction & Motion Design
Chapter SF
2016
Chapter SF was a bay area creative agency started by alum of AKQA and Nike, specializing in design strategy for digital products. While I was working on the edit for their reel, they asked me to explore animated vignettes.
The goal of these vignettes was to start pitch decks with something that spoke to Chapter’s creative problem solving and their methodical yet adventurous approach to product design.
We chose to highlight their core competencies through a treatment that speaks to the monolithic scale of complex systems and their methodical use of design strategy to make it all come together effortlessly.
