Chapter SF

Art Direction & Motion Design
Chapter SF

Chapter SF was a bay area creative agency started by alum of AKQA and Nike, specializing in design strategy for digital products. While I was working on the edit for their reel, they asked me to explore animated vignettes.

The goal of these vignettes was to start pitch decks with something that spoke to Chapter’s creative problem solving and their methodical yet adventurous approach to product design.

We chose to highlight their core competencies through a treatment that speaks to the monolithic scale of complex systems and their methodical use of design strategy to make it all come together effortlessly.

Chapter SF’s methodical process is reminiscent of scientific and mathematical imagery leading to a treatment inspired by circuitry, electrical schematics, technical drawings and icons in industrial manufacturing.



Gareth Kay - Co-Founder

Neil Robinson - Co-Founder

Andrew Wendling - Creative Direction

Devon Stern - Art Direction & Motion Design

(Mood imagery sources available on request)

Tools & Specialties

Visual Design

Motion Design

Art Direction


3D Design

3D Illustration

Adobe Illustrator

Adobe After Effects

Maxon Cinema 4D