Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders.
In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The mischief brand is whimsy, quirky, and unexpected. Most of all, it’s meant to mirror the fun, crazy, anxiety inducing, and rewarding ride that comes with building a business.
I worked primarily on the graphic system where we enhanced the mischievous characteristics of the brand by blending familiar graphic motifs into new and absurd dimensions.